Course Details
Course Details
What You'll Learn
Topic 1 Introduction to Paid Per Click (PPC) Marketing and Google Ads
What is Pay Per Click (PPC) marketing?
Where does PPC fit in the funnel?
Is PPC right for your business?
Understanding your target audience
Distinguish PPC and SEO
Introduction to Google Ads
How Google Ads appear
Benefits of using Google Ads
Topic 2 Objective of PPC Strategy Campaign and Keywords Research
Define your goal
Define your customers
Set realistic expectations
Craft the buyer journey
How to do keywords research
Pick the right keywords
Keyword optimization
What are negative keywords
Topic 3 Set Google Ads Campaign and Monitor Conversion
Create an Ads campaign
Create an Ads group
Create and Ads
Select Audience
Setting Your Bids
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
Job Roles
- PPC Specialist
- Digital Marketing Manager
- Google Ads Campaign Manager
- Search Engine Marketing (SEM) Specialist
- Online Advertising Specialist
- Digital Marketing Strategist
- E-commerce Marketing Manager
- Lead Generation Specialist
- Affiliate Marketer
- Brand Manager (digital focus)
- Conversion Rate Optimizer
- SEO Specialist (broadening skills)
- Digital Advertising Analyst
- E-commerce Business Owner
- Marketing Automation Specialist.
Trainers
Trainers
Review
Customer Reviews (2)
- Will Recommend Review by Course Participant/Trainee
-
Trainer mr Wong check Lup teaching is extremely helpful and effective in day to day usage. (Posted on 4/28/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - I think is good for beginners Review by Course Participant/Trainee
-
None (Posted on 6/27/2016)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Write Your Own Review
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