Course Information

  • Sessions 1 day
  • Duration 7.5 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Download Course Brochure

Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

Master eCommerce SEO Strategies to Increase Traffic and Sales

Course Code: C513

What's This Course About

Explore the realm of Search Engine Optimisation (SEO) for eCommerce stores at Tertiary Courses and become proficient in elevating your store’s online presence through proven whitehat techniques. Understand the nuances of Whitehat versus Blackhat SEO and learn how to leverage ethical and effective strategies to optimize your search results. Immerse in the essential on-page and off-page Whitehat SEO techniques that guarantee sustained improvements in your website’s visibility. This course emphasizes the application of potent keywords to escalate your rankings, providing insights that are directly applicable to your eCommerce initiatives.

Enhance your analytical skills by leveraging Google Analytics to meticulously evaluate the effectiveness of your SEO strategies. By the end of this course, participants will have acquired the proficiency to implement advanced SEO strategies that align with their business objectives, driving more traffic and ensuring higher click-through rates. The course is structured to offer a wealth of practical knowledge and actionable insights, making it a valuable learning experience for individuals keen on mastering SEO for eCommerce stores, whether they are novices or experienced professionals.

Funding Options

No funding is available for this course

For WSQ funding, please checkout the details at NICF - Search Engine Optimization (SEO) for e-Commerce

Course Fee

$350.00 (GST-exclusive)
$381.50 (GST-inclusive)

Course Date

* Required Fields

Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1 SEO Fundamentals and Strategies

What is Search Engine Optimization

The Fundamentals of How Search Engines Function

Whitehat vs Blackhat SEO Strategies

Top Ranking Factors

Implementation of SEO Strategies.

Topic 2 Manage Keyword Research

What is Keyword Research and Why Is It Important

Free and Premium Keywords Research Tools

Keyword Research Process

How to Build Extensive Keyword List

Analyze Competitor Advertising Links

Topic 3 On-page SEO Strategies and Best Practices

What is On Page SEO

Metas and URL Best Practices

Image Optimization and Best Practices

Indexing & Google Search Console

Site Architecture Best Practices

Content Creation Best Practices

Structured Data

Design and UX Best Practices

Local vs International SEO

Topic 4 Off Page SEO Strategies Across Multiple Channels

What is Off-Page SEO

Why Use Links

Anatomy of a Quality Backlink

Major Off-Page SEO Ranking Factors

Content Marketing

Drip Marketing

Social Media Marketing

Topic 5 Monitor SEO Performance on Google Analytics

Linking up Search Console to Google Analytics

Analyze SEO Performance Across Various Channels

Essential SEO Metrics to Track and Measure SEO Effectiveness

Integrating SEO Analysis to Your Marketing Strategy

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • SEO Specialist
  • E-commerce Manager
  • Digital Marketing Manager
  • Content Strategist (for e-Commerce)
  • E-commerce SEO Analyst
  • Product Listing Manager
  • Online Retail Strategist
  • Affiliate Marketer (e-Commerce focus)
  • Conversion Rate Optimization Specialist
  • Web Developer (e-Commerce platforms)
  • E-commerce Brand Manager
  • Online Merchandiser
  • E-commerce Content Creator
  • E-commerce UX/UI Designer
  • E-commerce Analytics Specialist.

Trainers

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation. Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI]. Janice Ong:  Janice Ong is a ACLP certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.  She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

Review

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