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Instructor-led Classroom Adult Training in Singapore - Modular Fast Track Skill-Based Trainings

SEO for eCommerce

This course will focus on search engine optimization (SEO) for Magento eCommerce and how you can start using it to increase your eCommerce website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to do keywords analysis, implement on page and off page SEO techniques to Magento. Finally the trainer will show how to measure the effectiveness of your SEO using Google Analytics and setup goals for e-commerce

Topics include:

  • How SEO affects the buying process
  • Researching customers, keywords, and competitors
  • Using simple and long tail keywords
  • Eliminating duplicate site content
  • Using rich media
  • Designing landing pages to drive engagement
  • Blogging for SEO
  • A/B testing with Optimizely
  • Measuring traffic with Google Analytics


All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

For Singaporeans: SkillsFuture Credit

For Company: WSG Absentee Payroll

Course Code: CRS-N-0032624

Course Booking

$298.00 (GST-exclusive)

Course Date

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Training Grant and Subsidy

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture Credit course directory

Course Details

Module 1 SEO for eCommerce

  • What is SEO for eCommerce
  • Understanding on-page and off-page SEO
  • The importance of usability
  • Exploring how SEO affect the buying process
  • Setting expectation and establishing realistics goals for your SEO results

Module 2 Researching Your Customers

  • Understanding who your customer is
  • Creating buyer persona
  • Using simple and long tail keywords search
  • Getting the most out of keyword research

Module 3 Auditing for Site Usuability and structure

  • Harnessing page title and meta information
  • Exploring page structure 
  • Crafting internal links to help search engine explore your site 
  • Earning inbound links to raise your ranking

Module 4 Ultilizing SEO Best Practices

  • Eliminate duplicated content so your site doesn't get penalized
  • Avoiding unnatural keyword usage
  • Using rich media to promote your SEO results
  • Miniimizig your website loading speeds
  • Correlating your SEO efforts to sales or other quantitative measures

Module 5 Implement On Page Optimization

  • Aligning your doamin name to target audeince
  • Designing your landing page to drive deeper engagement
  • Optimizing your product page via breadcrumbs, page titles, and social links
  • Understanding how mobile usuability affects SEO

Module 6 Incorproating Measurement and Optimizing Tools

  • Using Optimizely for A/B Testing
  • Harness Googel Analytics to better understood site visitors
  • Employgin heatmapping tools to measure and monitor page usage
  • Applying Moz tool

Module 7 Off Page Optimization

  • Creating Local Visibility
  • Google My Business
  • Building Links
  • Setting Blog on Magento
  • Google Adwords PPC
  • Social Media Marketing


Who Should Attend

  • Those who want to improve the SEO for their Magento website
  • Those who want to learn about basic SEO technique for e-commerce
  • Those who have a learn Google Analtyics and Google Webmaster tools



This course is for beginner. Basic computer knowledge is suffice.

A live website will not be required as students will be provided with demo Websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the knowledge learnt to their own websites during class.


SEO TrainerRyan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

SEO TrainerIn 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla.

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].


  • 10 years as accountant in UK
  • 6 years as business solutions consultant in UK
  • 11 years as professional services (consulting) manager (PSM) in Singapore
  • 3 years as business solutions manager (BSM) in Singapore
  • Oversaw department’s operations and was responsible for its Profit and Loss, ensuring
  • proper project management in terms of deliverables, expectations, scheduling andresource allocations
  • Utilising consulting experiences to ascertain clients’ requirements and propose the best fitting solutions and advise on the implementation aspects
  • Other involvements include giving presentations at seminars, conducting training and a
  • Steering Committee member who oversaw an ISO 9002 certification process
  • Led initial team to setup and operate Bangkok office for Eclipse Computing

SEO TrainerIn digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Digital Marketing TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

SEO TrainerSuren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital sphere.

SEO TrainerWong Cheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms -, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

SEO TrainerTeo Bei Bei is a marketing professional with more than 20 years' of experience in training, copywriting and integrated marketing communications, in various sectors like F&B manufacturing and travel and leisure.

She graduated with an Honours degree in Economics from the London School of Economics and a Masters in Mass Communication from Nanyang Technological University and is also the author of 4 English guidebooks for Singapore students and an illustrated book on Amazon.

She has to date developed more than 100 professional websites personally for work and leisure.

SEO TrainerDr. Alfred Ang is the founder of Tertiary Courses. He is a serial entrepreneur. He founded OSWeb2Design Singapore Pte Ltd in 1997 offering web development, e-commerce store development, graphics design, ebook publishing, mobile apps development, and digital marketing services. He established the first online gardening store in Singapore, Eco City Hydroponics Pte Ltd in 2000, offering a wide range of gardening products such as seeds, plant nutrients, hydroponics kits etc. Eco City Hydroponics has become the most popular and successful gardening store in Singapore. He founded Tertiary Infotech Pte Ltd in 2012 and transformed the business to a training platform, Tertiary Courses in 2014. Tertiary Courses offers a wide range of SkillsFuture courses for PMETs to upgrade their skills and knowledge. He also established Tertiary Courses Malaysia in 2016. He also founded Tertiary Robotics in 2015 offering Arduino, Raspberry Pi, Microbit and Robotics products

Dr. Alfred Ang earned his Ph.D. from National University of Singapore in 2000, majoring in Electrical and Electronics Engineering. He also completed an online MBA course with U21 Global based in Australia. He obtained his B.Sc (Hons) from National University of Singapore in 1992, majoring in Physics. He topped his Physics cohort for 3 consecutive years and funded his degree study with Book price, awards and tuition. He has worked in Defence, Electronics and Semiconductor Industries. His current interests include Machine Learning, Deep Learning, Artificial Intelligence, Internet of Things, Robotics and Programming.

Dr. Alfred Ang was Distinguished Toastmasters (DTM) and Senior Member of IEEE. He has published more than 20 peer reviewed papers and co-inventors for more than 20 inventions.

Customer Reviews (4)

Will RecommendReview by Saleh Ahammed Sajal
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Everything is good.

Thanks for arranging such a informative workshops. (Posted on 1/3/2019)
Might RecmmenedReview by Jimmy Saragi
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Updated print out will be helpful

Good for newbie with basic knowledge to medium level (Posted on 8/1/2018)
Will RecommendReview by Mel
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3. How do you find the training environment
Thank you for the insightful training on SEO for e-commerce (Posted on 4/19/2017)
Will recommendReview by Stanley ChaN
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3. How do you find the training environment
NIl (Posted on 4/14/2017)

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