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Create Email Marketing Campaigns that Turn Leads into Customers

Create Email Marketing Campaigns that Turn Leads into Customers

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Dive into the dynamic world of email marketing with our course, "Create Email Marketing Campaigns that Turn Leads into Customers." This course is specifically designed to equip you with the essential skills to execute and test email marketing campaigns that are in line with your company's operational plans. You will gain practical knowledge in crafting engaging and effective email content, ensuring that your campaigns not only reach your target audience but also resonate with them. The course emphasizes the importance of aligning your email marketing strategies with broader business objectives, ensuring a cohesive and comprehensive approach to digital marketing.

In this course, you will also delve into the analytical side of email marketing. Learn to dissect and analyze campaign performance data to identify areas for improvement. This analysis is crucial for refining your strategies and increasing the effectiveness of future campaigns. Additionally, you will acquire skills in monitoring various email campaign platforms, assessing the execution of your campaigns, and gathering diverse feedback. This holistic approach to learning ensures that you are not only capable of creating compelling email campaigns but also proficient in evaluating their performance and making data-driven decisions. By the end of the course, you will have a thorough understanding of how to turn leads into loyal customers through targeted, well-executed email marketing campaigns.

Learning Outcomes

By end of the course, learners should be able to:

LO1: Execute and test email marketing campaigns aligned with operational plans.
LO2: Analye email campaign performance, analyzing data for future improvements.
LO3: Monitor email campaign platforms, assessing campaign executions and gathering diverse feedback.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

No funding is available for this course

Course Code: C686

Fee

$800.00 (GST-exclusive)

$872.00 (GST-inclusive)

The course fee listed above is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time

9:30am - 5:30pm

No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Campaign Planning and Initial Testing

Defining clear campaign goals

Mapping objectives to target audience segments

Budgeting for the campaign

Resource allocation and management

A/B Testing

Crafting compelling subject lines

Topic 2: Campaign Execution and Analysis

Understanding the 4 P's: Product, Price, Place, Promotion

Aligning the marketing mix with campaign objectives

Categorizing product/service offerings

Tailoring promotions to the product lifecycle

Setting up tracking mechanisms

Analyzing open rates, click-through rates, and conversion rates

Evaluating success factors and areas of improvement

Documenting feedback for future campaigns

Topic 3: Ongoing Monitoring and Feedback Collection

Best times to send emails

Sequencing and frequency considerations

Interpreting results from initial tests

Adapting strategies based on pre-campaign insights

Assessing placements and reach

Observing competitors' campaigns and strategies

Techniques for customer feedback collection

Evaluating feedback from store managers, supervisors, and online platforms

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

Job Roles

Marketing Manager
Sales Manager
Digital Marketing Specialist
Email Marketing Specialist
Marketing Analyst
Business Development Manager
Product Manager
Content Marketer
Marketing Coordinator
Online Marketing Manager
Marketing Consultant
E-commerce Specialist
Customer Relationship Manager
Business Analyst
Lead Generation Specialist

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About Us

Tertiary Infotech Academy, established in 2012, is a leading skills-based training provider dedicated to supporting Singapore’s Industry 4.0 transformation. We are a registered Private Education Institute (PEI), offering Diploma and Advanced Certificate programs in Cyber Security and Artificial Intelligence.

As a strong advocate for professional and lifelong learning, we are a WSQ and IBF Approved Training Organisation (ATO). We also serve as an Authorized Training Partner for major global technology and certification bodies, including Microsoft, CompTIA, AWS, Pearson VUE, Autodesk, Linux Foundation.

In addition, our academy is both a Pearson VUE, Kryterion, PSI Authorized Test Centers enabling learners to access industry-recognized examinations in a convenient and professional environment.

Training Grants and Subsidies

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
PSEA: Individual can pay using using their Post Secondary Education Account

Authorised Training Partners

Microsoft Learning Partner

CompTIA Authorised Delivery Partner

Linux Foundations Authorised Training Partner

AWS Authorised Training Partner (Reseller)

Autodesk Authorised Training Center

Pearson Vue Authorised Training Partner

Authorized Testing Centers

Pearson VUE Authorised Test Center

Kryterion Authorized Testing Center

PSI Authorized Testing Center

Approved Training Organizations

WSQ Approved Training Organization

Institute of Banking & Finance (IBF) Approved Training Provider

Singapore Chartered Accountant (SAC) Accredited Training Organisation

Approved Private Educational Insitutes (PEI)

Approved Suppliers

GeBiz Registered Supplier

Regional Training Centers

Singapore (Headquarter)

Malaysia Kuala Lumpur and Penang

Contact Us Information

+65 6100 0613

https://wa.me/6588666375

AI Chatbot

Tertiary Courses SG GPT

enquiry@tertiaryinfotech.com

Training Centers venue :
12 Woodlands Square, #07-85/86/87, Woods Square Tower 1, Singapore 737715 (Disabled-Friendly) .

Mailing address:
12 Woodlands Square, #07-86, Woods Square Tower 1, Singapore 737715

Create Email Marketing Campaigns that Turn Leads into Customers

Learning Outcomes

Certificate

Funding and Grant Applications