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Instructor-led Classroom Adult Training in Singapore - Modular Fast Track Skill-Based Trainings

Advanced Google Analytics Training

Do you want be a real expert in Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this Advanced Google Analytics training course, the trainer shows you advanced techniques for this popular and powerful analytics tool.

Course Highlights

  • Setting up a Google Analytics account for multiple users
  • Working with the WordPress CMS plugin
  • Using custom and advanced filters
  • Debugging and troubleshooting Google Analytics
  • Using the advanced Tag Assistant
  • Setting up advanced segments: custom, user, and sequenced segments
  • Avoiding segmentation pitfalls
  • Generating better reports and insights from Google Analytics
  • Importing custom data


All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

For Singaporeans: SkillsFuture Credit

For Company: SSG Training Grant

Course Code: CRS-N-0035169

Course Booking

$298.00 (GST-exclusive)

Course Date

Course Time

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1: Advanced Report Setup

  • Segments
  • Content Groupings & Content Group
  • Custom Dimensions & Metrics
  • Custom Reports
  • Filters

Topic 2: Ecommerce Tracking

  • Ecommerce Tracking
  • Enhanced Ecommerce

 Topic 3: Analysing User Journey

  • User Flow Report
  • User Explorer Report

Topic 4: Analysing Performance of Digital Marketing Channels

  • Attribution Model
  • Multi-Channel Funnel (MCF) Reports
  • Content Experiments

Topic 5: Integrating with Google AdWords & Google Tag Manager

  • Setup Remarketing Audiences for Google AdWords
  • Google Tag Manager

Course Admin


Participants need to have basic knowledge on Google Analytics, or attended our Google Analytics Essential Training.

Who Should Attend

  • Business Owners who use Google Analytics to monitor web traffics to their websites
  • Digital Marketers who use Google Analytics to monitor web traffics


Google Analytics Marketing TrainerRyan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

Google Analytics TrainerSuren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital sphere.

Google Analytics TrainerTimotheus Lee is a lecturer in UCD Michael Smurfit Graduate Business School, UCD (National University of Ireland, Dublin). He is also a senior Digital Marketing Consultant at Coleegs

Timotheus has 23 years of Digital Marketing experience, generated up to 8-figure revenue for clients, run ad campaigns with very high ROI (up to 20%), and ranked websites on 1st page that drove traffic, converted leads to customers, and increased revenue.

Google Analytics TrainerBenjamin is an expert in rapidly growing businesses with digital marketing strategies. He has trained clients to produce multiple 5 figure profit from campaigns with digital marketing strategies. With his digital marketing firm, Benjamin has advised leaders and entrepreneurs with businesses that gross $200,000 - $800,000 on expanding and automating their businesses online.

Benjamin and his training team have done work with organizations like Hotel Jen, Defence Science and Technology Agency, National University of Singapore, Nayang Technological University, Propnex, Emicakes, and many more.

He has worked with multi award winning entrepreneurs and authors. His past work spans industries such as manufacturing, human resources, trading, insurance, property, e-commerce and many more.

He is a sought after trainer, digital marketer and entrepreneur.

He has trained thousands of entrepreneurs, leaders and students on digital marketing, entrepreneurship and rapid growth strategies. Using advanced marketing strategies, Benjamin has reached over tens of thousands of viewers for his clients. Benjamin has a Bachelor of Business Administration. He has completed the Advanced Certificate in Training and Assessment (ACTA) course under the Workforce Development Board(WDA).

Google Analytics TrainerIn digital marketing especially in social media space, Elton Kuah have done training with more than 100 corporate companies such as Institute Social Malaysia, HRDF HEARTS Program, SME Corp for Netrepreneur, corporate companies such as Celcom Axiata, Naza, Pfizer, Isentia, Teknologi Park Malaysia among other reputable clients. He have served clients such as Slimming Sanctuary, Smifu New Zealand, and Addestra Singapore which is premier learning center for adults.

Elton Kuah is member of Matrade Malaysia, government agency for external export and Malaysian Association of ASEAN Young Entrepreneurs (MAAYE). Elton is also a Professional Fellows under YSEALI, signature program of Barack Obama under economic empowerment.

Elton Kuah has shared his thoughts on publications such as Asian Entrepreneur Magazine, Jumpstart Magazine Hong Kong, Social Media Polis USA, Global Yuppie Lifestyle USA, E27 Singapore and Next Up Asia on his perspective and market outlook.. He has co-authored and published a book in Singapore titled ‘Are You Ready To Be Next Entrepreneur’ which the book has been reviewed by world personalities such as Professor Jeffrey Sachs, world-renowned professor of economics and Asian Number 1 motivator ‘Miss Merry Riana’ and other reputable entrepreneurs.

He completed Bachelor of Electrical and Electronic Engineering with Honours from University of Nottingham.

Google Analytics TrainerNagarajan Manjula is a Google certified, Data Driven Digital Marketing Manager (ASEAN & India) with more than 5 years hands on expertise in Digital Marketing for B2B, B2C & E-commerce. She as a proven track record in driving Sales through Quality lead generation, including , Slashing the campaign costs by 50% & doubling the leads generation for the current employer through CRO, Strategized development of Business Intelligence tool for Marketing Performance & Sales funnel reporting., Accelerated Business organically & consistently with Zero marketing cost through SEO & Growth Hacking in Shan Energy Pvt Ltd

Google Analytics TrainerWong Cheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms -, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

Google Analytics Marketing TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

Google Analytics TrainerJolyn is a well diverse digital marketer raised in a digital media saturated world. She started as a career in the digital marketing field as a media apprentice at 19 years old. With more than 3 years of experience, she is well verse in Paid Advertising (Facebook, SEM, Analytics, Adobe Marketing). She is currently working at Adobe Systems Pte Ltd, managing accounts in Adobe's advertising platform, Adobe media optimizer.

She has help many local and international organisations use digital media to create delightful experiences across all touch-points, from design to content to advertising, creating a seamless offline-to-online experience. As a millennia herself, she constantly come up with new methods of operation in response to millennials’ distaste for advertising as well as their increased social-media use and thirst for new technology.

Google Analytics TrainerRachel is a well-diversified digital marketing professional with 3 years experience in the digital sphere. She is experienced in Paid Social (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Social Activations etc) & Paid Search (adwords search, display GDN, youtube and doubleclick).

Her regional experience stretches from Singapore to Hong Kong, Malaysia, Vietnam, Philippines, Korea, Taiwan, Thailand, India, Indonesia, Australia, UK, Germany and USA. Her clients are mainly Philips Medical, Levi's, Uniqlo, Fuji Xerox, Red Cross, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association, World Kitchen Asia, Parkway Cancer Centre, Asia Malls, Ginza Calla, Republic Polytechnic etc.

She strives for 100% digital and 200% human.

Google Analytics TrainerMyron Tay is a founding partner of Otaku Interactive, a 8 year old full-service digital agency with offices in Singapore and Taiwan with a proven track record in getting digital marketing/content initiatives off the ground for both MNCs and SMEs.

He is a hands-on practitioner of SEO, SEM, Online Lead Generation, Growth Hacking and Social Media Marketing, crafting digital solutions for companies including Aon Insurance, American Express, SwissBelhotel, Banyan Tree and Airmarket Express. Today, with an comprehensive network in Beijing, he is dedicated to bringing local companies into China;

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