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Accelerate Your Digital Marketing with Generative AI (GenAI)

Course Information

  • Sessions 1 day
  • Duration 7 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

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Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

Accelerate Your Digital Marketing with Generative AI (GenAI)

Course Code: C429

1 Review(s) | Add Your Review

What's This Course About

In this cutting-edge course, participants will delve into the transformative impact of Generative AI (GAI) on digital marketing strategies. The curriculum is designed to provide a comprehensive understanding of how GAI can revolutionize marketing efforts, offering tools for automation, personalization, and data-driven insights. You'll explore key concepts such as AI-driven content creation, predictive analytics, and customer engagement techniques that are reshaping the digital marketing landscape.

The course will also focus on practical applications, including how to integrate GAI tools into your existing marketing strategies to achieve greater efficiency and effectiveness. Participants will learn through real-world examples and hands-on exercises, gaining skills to leverage AI for creating more impactful, targeted, and responsive marketing campaigns. Whether you're a marketing professional or a business owner, this course will equip you with the knowledge and skills to stay ahead in the rapidly evolving digital marketing arena.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding Options

No funding is available for this course

For WSQ funding, please checkout the details at WSQ - Digital Marketing with Generative AI (GAI)

Course Fee

$350.00 (GST-exclusive)
$381.50 (GST-inclusive)

Course Date

Course Time

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Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Review Digital Marketing Performance 

Review key performance indicators of digital marketing channels

Calculate ROI of customer acquisition tools and digital marketing channels

Introduction to Generative AI (GAI) for digital marketing

Topic 2: Digital Marketing Using Generative AI (GAI) 

Benefits and limitations of traditional digital marketing

Develop marketing campaigns using GAI

Content creation using GAI

Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement 

• Consumer behaviours analysis using GAI

• Social media engagement using GAI

• Develop content plans to engage with online customers

Topic 4: Ethical Considerations for using GAI 

• Personal Data Protection Act (PDPA) consideration for GAI

• Ethical concerns of using GAI for digital marketing

• Copyright issue of using GAI for digital marketing

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Job Roles

  • Digital Marketing Strategist
  • AI Marketing Specialist
  • Content Strategist
  • Marketing Data Analyst
  • SEO Specialist
  • Social Media Manager
  • Email Marketing Manager
  • Digital Advertising Executive
  • E-commerce Marketing Manager
  • Brand Manager
  • Customer Experience Manager
  • AI Technology Consultant
  • Marketing Automation Coordinator
  • Digital Campaign Manager
  • Online Community Manager
  • Growth Hacker
  • User Experience (UX) Designer
  • CRM Specialist
  • Digital Project Manager
  • Business Intelligence Analyst

Trainers

Trainers

James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies.  He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey. Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Review

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more example/tutorial. (Posted on 11/16/2017)

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