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WSQ Create Email Marketing Campaigns that Turn Leads into Customers

Course Information

  • Sessions 2 days
  • Duration 16 hrs
  • Level Beginner
  • Assessment NA

Venue

12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Learning Outcomes

By end of the course, learners should be able to:

  • LO1: Execute and test email marketing campaigns aligned with operational plans.
  • LO2: Analye email campaign performance, analyzing data for future improvements.
  • LO3: Monitor email campaign platforms, assessing campaign executions and gathering diverse feedback.
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Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

Create Email Marketing Campaigns that Turn Leads into Customers

Course Code: C686

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What's This Course About

Dive into the dynamic world of email marketing with our course, "Create Email Marketing Campaigns that Turn Leads into Customers." This course is specifically designed to equip you with the essential skills to execute and test email marketing campaigns that are in line with your company's operational plans. You will gain practical knowledge in crafting engaging and effective email content, ensuring that your campaigns not only reach your target audience but also resonate with them. The course emphasizes the importance of aligning your email marketing strategies with broader business objectives, ensuring a cohesive and comprehensive approach to digital marketing.

In this course, you will also delve into the analytical side of email marketing. Learn to dissect and analyze campaign performance data to identify areas for improvement. This analysis is crucial for refining your strategies and increasing the effectiveness of future campaigns. Additionally, you will acquire skills in monitoring various email campaign platforms, assessing the execution of your campaigns, and gathering diverse feedback. This holistic approach to learning ensures that you are not only capable of creating compelling email campaigns but also proficient in evaluating their performance and making data-driven decisions. By the end of the course, you will have a thorough understanding of how to turn leads into loyal customers through targeted, well-executed email marketing campaigns.

Funding Options

No funding is available for this course

Course Fee

$800.00 (GST-exclusive)
$872.00 (GST-inclusive)

Course Date

Course Time

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Additional Note

Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Cancellation & Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commences.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom.

Course Details

Course Details

What You'll Learn

Topic 1: Campaign Planning and Initial Testing

Defining clear campaign goals

Mapping objectives to target audience segments

Budgeting for the campaign

Resource allocation and management

A/B Testing

Crafting compelling subject lines

Topic 2: Campaign Execution and Analysis

Understanding the 4 P's: Product, Price, Place, Promotion

Aligning the marketing mix with campaign objectives

Categorizing product/service offerings

Tailoring promotions to the product lifecycle

Setting up tracking mechanisms

Analyzing open rates, click-through rates, and conversion rates

Evaluating success factors and areas of improvement

Documenting feedback for future campaigns

Topic 3: Ongoing Monitoring and Feedback Collection

Best times to send emails

Sequencing and frequency considerations

Interpreting results from initial tests

Adapting strategies based on pre-campaign insights

Assessing placements and reach

Observing competitors' campaigns and strategies

Techniques for customer feedback collection

Evaluating feedback from store managers, supervisors, and online platforms

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

Job Roles

Job Roles

  • Marketing Manager
  • Sales Manager
  • Digital Marketing Specialist
  • Email Marketing Specialist
  • Marketing Analyst
  • Business Development Manager
  • Product Manager
  • Content Marketer
  • Marketing Coordinator
  • Online Marketing Manager
  • Marketing Consultant
  • E-commerce Specialist
  • Customer Relationship Manager
  • Business Analyst
  • Lead Generation Specialist

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