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Search Engine Optimisation (SEO) for eCommerce Store

Search Engine Optimisation (SEO) for eCommerce Store

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Explore the realm of Search Engine Optimisation (SEO) for eCommerce stores at Tertiary Courses and become proficient in elevating your store’s online presence through proven whitehat techniques. Understand the nuances of Whitehat versus Blackhat SEO and learn how to leverage ethical and effective strategies to optimize your search results. Immerse in the essential on-page and off-page Whitehat SEO techniques that guarantee sustained improvements in your website’s visibility. This course emphasizes the application of potent keywords to escalate your rankings, providing insights that are directly applicable to your eCommerce initiatives.

Enhance your analytical skills by leveraging Google Analytics to meticulously evaluate the effectiveness of your SEO strategies. By the end of this course, participants will have acquired the proficiency to implement advanced SEO strategies that align with their business objectives, driving more traffic and ensuring higher click-through rates. The course is structured to offer a wealth of practical knowledge and actionable insights, making it a valuable learning experience for individuals keen on mastering SEO for eCommerce stores, whether they are novices or experienced professionals.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

No funding is available for this course

For WSQ funding, please checkout the details at NICF - Search Engine Optimization (SEO) for e-Commerce

Course Code: C513

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$300.00 (GST-exclusive)

$327.00 (GST-inclusive)

Mode of Training *

Physical Classroom Training
Synchronised Teaching using ZOOM
On-Site Training (5 pax and above)

Course Date * Course Date

Course Time *

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

NRIC (Last 3 Digits and Alphabet)

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1 SEO Fundamentals and Strategies

What is Search Engine Optimization
The Fundamentals of How Search Engines Function
Whitehat vs Blackhat SEO Strategies
Top Ranking Factors
Implementation of SEO Strategies.

Topic 2 Manage Keyword Research

What is Keyword Research and Why Is It Important
Free and Premium Keywords Research Tools
Keyword Research Process
How to Build Extensive Keyword List
Analyze Competitor Advertising Links

Topic 3 On-page SEO Strategies and Best Practices

What is On Page SEO
Metas and URL Best Practices
Image Optimization and Best Practices
Indexing & Google Search Console
Site Architecture Best Practices
Content Creation Best Practices
Structured Data
Design and UX Best Practices
Local vs International SEO

Topic 4 Off Page SEO Strategies Across Multiple Channels

What is Off-Page SEO
Why Use Links
Anatomy of a Quality Backlink
Major Off-Page SEO Ranking Factors
Content Marketing
Drip Marketing
Social Media Marketing

Topic 5 Monitor SEO Performance on Google Analytics

Linking up Search Console to Google Analytics
Analyze SEO Performance Across Various Channels
Essential SEO Metrics to Track and Measure SEO Effectiveness
Integrating SEO Analysis to Your Marketing Strategy

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

SEO Specialist
E-commerce Manager
Digital Marketing Manager
Content Strategist (for e-Commerce)
E-commerce SEO Analyst
Product Listing Manager
Online Retail Strategist
Affiliate Marketer (e-Commerce focus)
Conversion Rate Optimization Specialist
Web Developer (e-Commerce platforms)
E-commerce Brand Manager
Online Merchandiser
E-commerce Content Creator
E-commerce UX/UI Designer
E-commerce Analytics Specialist.

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Janice Ong: Janice Ong is a ACLP certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.

She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

Customer Reviews (10)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 12/4/2023)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 12/4/2023)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 6/10/2020)

wil recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 3/22/2020)

Might Recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 4/21/2019)

Will Recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 4/21/2019)

Will Recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Everything is good.

Thanks for arranging such a informative workshops. (Posted on 1/3/2019)

Might Recmmened Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Updated print out will be helpful

Good for newbie with basic knowledge to medium level (Posted on 8/1/2018)

Will Recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Thank you for the insightful training on SEO for e-commerce (Posted on 4/19/2017)

Will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

NIl (Posted on 4/14/2017)

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About Us

Tertiary Courses, founded in 2014, specializes in providing modular, skill-based courses tailored to Industry 4.0. We are WSQ Approved Training Organization (ATO), and IBF Approved ATO.. We are also Authorized Microsoft Learning Partner, Autodesk Authorized Training Center (ATC), Pearson Vue Authorized Test Center and Kryterion Authorized Testing Center. We offer a comprehensive range of training, certification prep and certification exam services. Additionally, we are a registered supplier with Singapore GeBiz, further solidifying our position as a trusted educational institution in the region.

Training Grants and Subsidies

We have various grants and subsidies for different courses. Please check the respective funding available on individual course page.

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
SGTech STAR Fund: SGTECH members enjoy $500 grant per pax for SGTech STAR courses