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Search Engine Optimization SEO Training

This course will explain what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
Topics include:

  • What is SEO?
  • Understanding how search engines index content
  • Researching keywords
  • Using SEO tools
  • Optimizing pages for keywords
  • Optimizing code and site structure
  • Building links to your content
  • Optimizing non-text components of a web page
  • Analyzing content quality
  • Defining your audience, topics, angle, and style
  • Promoting your content via social media
  • Measuring SEO effectiveness
  • Setting up Google+ Local
  • Building links for an international audience
  • Optimizing ecommerce sites for search


SkillsFuture Credit Applicable for Individual

WDA Training Grant Applicable for Company

Course Code: CRS-N-0031897

Course Booking

$248.00

Course Date

Course Time

* Required Fields

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Module 1 Overview of SEO

  • What is SEO
  • Search Engine Search Page
  • General SEO Strategy


Module 2 Keyword Research

  • Keyword Ideas
  • Google Keyword Planner
  • Keyword Analysis
  • How to Choose Good Keywords

Module 3 On Page SEO

  • What is On Page SEO
  • Meta Tags
  • SEO Friendly URL
  • Duplicated Content
  • Sitemap
  • Structured Data
  • Robots.Txt
  • Speed Optimization
  • Mobile Friendly
  • Google Search Console

Module 4 Off Page SEO

  • Building Local Visibility
  • Building Page Links
  • Building Traffics
  • Social Media Marketing

Module 5 Measure SEO Effectiveness

  • Setup Google Analytics
  • Analytics Reports

Module 6 Email Marketing

  • Overview of Mailchimp 
  • Setup Email List
  • Setup Campaign

Who Should Attend

  • Business Owners who apply SEO techniques to boost Google search result ranking
  • Digital marketeers who use SEO to increase local visibility

Prerequisite

Nil

Trainers

Digital Marketing TrainerRyan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

Digital Marketing TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

e-Commerce CMS SEO TrainerIn 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla.

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

HIGHLIGHTS

  • 10 years as accountant in UK
  • 6 years as business solutions consultant in UK
  • 11 years as professional services (consulting) manager (PSM) in Singapore
  • 3 years as business solutions manager (BSM) in Singapore
  • Oversaw department’s operations and was responsible for its Profit and Loss, ensuring
  • proper project management in terms of deliverables, expectations, scheduling andresource allocations
  • Utilising consulting experiences to ascertain clients’ requirements and propose the best fitting solutions and advise on the implementation aspects
  • Other involvements include giving presentations at seminars, conducting training and a
  • Steering Committee member who oversaw an ISO 9002 certification process
  • Led initial team to setup and operate Bangkok office for Eclipse Computing

Digital Marketing TrainerSuren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital sphere.

Digital Marketing TrainerWong Cheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms - GlobalSources.com, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

Customer Reviews (10)

Will RecommndReview by Chen Sok Lang
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 12/12/2016)
Will recommendReview by Yvette Leow
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Take away the mail chimp module. There is no time to cover this module sufficiently. Is it related to SEO? I am not sure. (Posted on 8/10/2016)
Will recommendReview by Aylwyn Lai
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Will be great if students have their own website before attending the class. (Posted on 8/8/2016)
Will recommendReview by Polly Ho-Teo
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 8/8/2016)
Will recommendReview by Tay Shea Jean
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 8/7/2016)
Will recommendReview by Chloe
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Perhaps can combine with google analytics on a second day (Posted on 7/18/2016)
Will recommendReview by Therese
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
very good trainer.. he has real life experience which is valuable for me (Posted on 7/18/2016)
Will recommendReview by Chen Xiuhui
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3. How do you find the training environment
Nil (Posted on 6/20/2016)
Might consider recommendReview by Sheron Oh
1. Do you find the course meet your expectation?
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3. How do you find the training environment
Nil (Posted on 6/18/2016)
Will RecommendReview by Kelly
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 6/17/2016)

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