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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

WSQ - Create Email Marketing Campaigns that Turn Leads into Customers

Dive into the dynamic world of email marketing with our course, "Create Email Marketing Campaigns that Turn Leads into Customers." This course is specifically designed to equip you with the essential skills to execute and test email marketing campaigns that are in line with your company's operational plans. You will gain practical knowledge in crafting engaging and effective email content, ensuring that your campaigns not only reach your target audience but also resonate with them. The course emphasizes the importance of aligning your email marketing strategies with broader business objectives, ensuring a cohesive and comprehensive approach to digital marketing.

In this course, you will also delve into the analytical side of email marketing. Learn to dissect and analyze campaign performance data to identify areas for improvement. This analysis is crucial for refining your strategies and increasing the effectiveness of future campaigns. Additionally, you will acquire skills in monitoring various email campaign platforms, assessing the execution of your campaigns, and gathering diverse feedback. This holistic approach to learning ensures that you are not only capable of creating compelling email campaigns but also proficient in evaluating their performance and making data-driven decisions. By the end of the course, you will have a thorough understanding of how to turn leads into loyal customers through targeted, well-executed email marketing campaigns.

Learning Outcomes

By end of the course, learners should be able to:

  • Execute and test email marketing campaigns aligned with operational plans.
  • Analye email campaign performance, analyzing data for future improvements.
  • Monitor email campaign platforms, assessing campaign executions and gathering diverse feedback.

Course Brochure

Download WSQ - Create Email Marketing Campaigns that Turn Leads into Customers Brochure

Skills Framework

This course follows the guideline of Marketing Campaign Management ICT-SNM-3017-1.1 under ICT Skills Framework

Certification

Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.

  • Statement of Attainment (SOA) issued by WSG. You can download the SOA from here after 3-4 weeks upon completion of the course. Note that the SOA certificate title indicates the TSC title not the course title.
  • Certification of Completion issued by Tertiary Infotech Pte Ltd issued after the class.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee GST Nett Fee after Funding (Incl. GST)
Baseline MCES / SME
$800 $72.00 $472.00 $312.00

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

WSQ TG Application Form

Eligible individuals and company can apply for WSQ TG. Please fill in the required details for grant application.  Please click here to submit for WSQ TG  

Please do not pay upfront. We will advise you on the eligibility and nett fee after registration. Company sponsored staff are eligible for Absentee Payroll.


After the WSQ subsidy, you can offset the nett fee by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding. Click here for SkillsFuture Credit submission

Course Code: TGS-2024042304

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$800.00 (GST-exclusive)
$872.00 (GST-inclusive)

Course Date

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Campaign Planning and Initial Testing

  • Defining clear campaign goals
  • Mapping objectives to target audience segments
  • Budgeting for the campaign
  • Resource allocation and management
  • A/B Testing
  • Crafting compelling subject lines

Topic 2: Campaign Execution and Analysis

  • Understanding the 4 P's: Product, Price, Place, Promotion
  • Aligning the marketing mix with campaign objectives
  • Categorizing product/service offerings
  • Tailoring promotions to the product lifecycle
  • Setting up tracking mechanisms
  • Analyzing open rates, click-through rates, and conversion rates
  • Evaluating success factors and areas of improvement
  • Documenting feedback for future campaigns

Topic 3: Ongoing Monitoring and Feedback Collection

  • Best times to send emails
  • Sequencing and frequency considerations
  • Interpreting results from initial tests
  • Adapting strategies based on pre-campaign insights
  • Assessing placements and reach
  • Observing competitors' campaigns and strategies
  • Techniques for customer feedback collection
  • Evaluating feedback from store managers, supervisors, and online platforms

Final Assessment

  • Short Answer Questions
  • Practical Performance

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

  • Marketing Manager
  • Sales Manager
  • Digital Marketing Specialist
  • Email Marketing Specialist
  • Marketing Analyst
  • Business Development Manager
  • Product Manager
  • Content Marketer
  • Marketing Coordinator
  • Online Marketing Manager
  • Marketing Consultant
  • E-commerce Specialist
  • Customer Relationship Manager
  • Business Analyst
  • Lead Generation Specialist

Trainers

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in

Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.

Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore

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