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Course Details
Topic 1: Develop Social Media Marketing Plan for LinkedIn
- Key elements of a LinkedIn social media plan
- Setup a credible organisational or personal profile on LinkedIn
- Setup data privacy and confidentiality requirement
- Establish Linkedin Social Marketing Objectives
- Develop LinkedIn marketing plan and strategy
Topic 2: Evaluate LinkedIn Networking Opportunities
- Comparison of Linkedin with Other Social Media Platforms
- Build up Networks on LinkedIn
- Tips for Lead Generation
- Create LinkedIn Page
- Create Content
- Copyright and IP
- Use Hashtags
Topic 3 Reach Out to Potential Customers with LinkedIn’s Advertising
- LinkedIn’s advertising capabilities
- Setup sponsored content
- Setup Ads
- Install Insight tag
- Monitor the outcome and review performance
Topic 4: Grow Your Business with LinkedIn
- Explore LinkedIn’ analytics
- Analyse performance
- Bidding and budgeting strategy
- Consider customer review and retargeting strategy
- Using employee advocacy to grow company brand
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
- LinkedIn Marketing Specialist
- B2B Digital Marketing Manager
- Brand Manager (B2B focus)
- Recruitment Marketing Specialist
- Content Strategist (focused on professional audiences)
- Social Media Manager (B2B enterprises)
- Corporate Communications Specialist
- Sales Development Representative (using LinkedIn for outreach)
- Personal Branding Coach
- Employee Advocacy Program Manager
- Thought Leadership Strategist
- PR Specialist (with a focus on corporate profiles)
- Lead Generation Specialist (using LinkedIn)
- Business Development Manager (leveraging LinkedIn)
- Talent Acquisition Specialist (employer branding).
Trainers
Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.
Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.
Customer Reviews (13)
- might recommend Review by Course Participant/Trainee
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. (Posted on 11/18/2022)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Thank you for organising this workshop. It was very enriching. Review by Course Participant/Trainee
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Thank you for organising this workshop. It was very enriching. (Posted on 11/2/2021)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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A little confusion when screens switches1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Good references shared (Posted on 5/11/2021) - will recommend Review by Course Participant/Trainee
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Will b nicer if the hands on segment is more.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
The hacks shared were very useful (Posted on 3/30/2021) - will recommend Review by Course Participant/Trainee
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Elton is very patient and he is very understanding to our needs, one of the very good lectuer I have met. Keep it up Elton. Thank you (Posted on 11/30/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Gavin is very knowledgeable and was able to answer our questions thoroughly even after the supposed training hours. (Posted on 4/20/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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. (Posted on 1/21/2020)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - This course exceeded my expectations. Review by Course Participant/Trainee
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Gavin was patient and answered all my questions. This course exceeded my expectations.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
I hope to join more classes with Gavin. He is extremely knowledgeable and has helped me gain the knowledge and confidence needed to start my marketing job (Posted on 1/6/2020) - Will Recommend Review by Course Participant/Trainee
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Great course. Trainer is well-versed in the subject. (Posted on 12/11/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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Nil (Posted on 3/20/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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Nil (Posted on 3/13/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Might Recommend Review by Course Participant/Trainee
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Nil (Posted on 1/8/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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It was fine as it was. Fortunate enough to be able to ask business specific questions (Posted on 9/12/2017)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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