Course Details
Topic 1: Get Started on Google Analytics 4 (GA4)
- Overview of Google Analytics 4
- Types of data
- Identify data sources
Topic 2: Market Research
- Acquisition, engagement, retention reports - develop questions to gather data
- Monetization, demographics and tech reports – analyse market trends and industry development
Topic 3: Explorations and Analysis
- Using Explorations to analyse customer behaviour and business outcomes
- Using Funnel Visualization Analysis to analyse customer and competitor dynamics
Topic 4: Evaluation
- Statistical model comparison
- Setup Events and Conversions to interpret future demands
- Evaluate marketing effectiveness
Final Assessment
- Written Assessment (Q&A)
- Practical Performance
Course Info
Promotion Code
Promo or discount cannot be applied to WSQ courses
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
- Minimum 18 years old
Minimum Software/Hardware Requirement
Software:
You can download and install the following software:
Sign up for free Google account
Hardware: Windows and Mac Laptops
About Progressive Wage Model (PWM)
The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.
Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.
For more information on PWM, please visit MOM site.
Funding Eligility Criteria
Individual Sponsored Trainee | Employer Sponsored Trainee |
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SkillsFuture Credit:
PSEA:
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Absentee Payroll (AP) Funding:
SFEC:
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Steps to Apply Skills Future Claim
- The staff will send you an invoice with the fee breakdown.
- Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
- Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
- Upload your invoice and click ‘Submit’
SkillsFuture Level-Up Program
The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme
Get Additional Course Fee Support Up to $500 under UTAP
The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).
For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)
Steps to Apply UTAP
- Log in to your U Portal account to submit your UTAP application upon completion of the course.
Note
- SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
- All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
- An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
- UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
- UTAP support amount will be paid to training provider first and claimed after end of class by learner.
Job Roles
- Market Research Analyst
- Digital Marketing Specialist
- SEO Strategist
- SEM Manager
- Web Analyst
- Content Marketing Manager
- E-commerce Manager
- User Experience (UX) Researcher
- Performance Marketing Specialist
- Growth Hacker
- Product Manager
- Brand Strategist
- Conversion Rate Optimizer
- Customer Acquisition Specialist
- Media Planner
Trainers
Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.
Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.
Customer Reviews (15)
- will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Lecturer is friendly. Question flow need to be clear as in question Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Landing page: Suggest removing UA from the training landing page as it’s confusing to differentiate between UA/ GA4
Suggesting addressing questions in a more direct approach. (Posted on 8/5/2023) - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Participants for this lesson probably need some Internet Marketing knowledge. Very detailed and lots of things to learn. (Posted on 5/29/2023) - might recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment