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Google Analytics Essential Training

In Google Analytics Essential Training covers from basic to advanced level on how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

This course also show you how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. In addition, this course will sow to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. 


Topics include:

  • Setting up an account
  • Installing tracking code on a site
  • Reading the dashboard and understanding high-level metrics
  • Understanding how visitors use and navigate web site content
  • Analyzing visitor and traffic source reports
  • Tracking AdWords and other marketing campaigns
  • Planning and configuring goals
  • Utilizing segmentation for deeper analysis
  • Understanding the raw data and how it's collected
  • Selecting and comparing date ranges
  • Using flow visualization to see how visitors navigate through a site
  • Identifying slow-performing pages
  • Performing real-time analysis
  • Using annotations and other best practices
  • Configuring and analyzing internal site search
  • Determining the best report view to use
  • Navigating reports with tabs
  • Cleaning up data with inline filters
  • Sharing data and reports


Click here to submit SkillsFuture Credit for Individual

SSG WSG SkillsConnect WDA Absentee Payroll for Company

Course Code: CRS-N-0033971

Course Booking

$248.00

Course Date

Course Time

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Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Training Grant and Subsidy

Click on this Step by Step SkillsFuture Claim Guide on How to Submit SkillsFuture Claim

Course Details

Module 1: Introduction to Google Analytics

  • What is Google Analytics?
  • Page Tagging (cookies) vs. Log File Analysis
  • Limitations of Google Analytics
  • Basic Terminology
  • Setup Google Analytics Account
  • Installing Tracking Code
  • Explore Admin Settings
  • Setup Goals in Admin Settings
  • Setup Google Search Console & Google AdWords
  • Explore Report Interface

Module 2: Audience Reports

  • Demographics Report
  • Geographical Report
  • Behavior Report
  • Technology Report
  • Mobile Report

Module 3 Acquisitions Reports

  • Channel Report
  • Source/Medium Report
  • Referrals Report
  • AdWords Reports
  • Search Console Reports
  • Social Reports
  • Campaigns Reports
    • All Campaign Report
    • Paid Keywords Report
    • Organic Keywords Report

Module 4 Behavior Reports

  • Site Content Reports
  • Site Speed Reports
  • Site Search Reports
  • Events Tracking & Reports

Module 5: Conversion Reports

  • Goals & Conversions
  • Goals Report

Module 6: Real Time Reports & Dashboard

Who Should Attend

  • Business Owners who use Google Analytics to monitor web traffics to their websites
  • Digital Marketers who use Google Analytics to monitor web traffics

Prerequisite

Nil

Trainers

Digital Marketing TrainerSuren started building websites at age 13 and is a full stack digital marketer with extensive experience in Digital Analytics, SEO, SEM, Online Lead Generation, Growth Hacking, Conversion Rate Optimization and Social Media advertising. He has helped companies grow their online business by over 300%. He comes from an academic background of Marketing and Business Administration. He is interested in all things tech and helping organizations capitalize on the massive opportunities available in the digital sphere.

Digital Marketing TrainerRyan Kwa is an independent management consultant and trainer, specialising in the product management and digital marketing fields, with over 8 years of marketing experience. Ryan continues to seek greater knowledge and skills after he graduated from the Royal Melbourne Institute of Technology with a Bachelor in Business Marketing Degree. To ensure that he stays current to the emerging trends and continuously improve, he went on to pursue several professional accreditations such as the Certified Internet Marketer, Blackblot Product Management Professionals and WSQ Advanced Certificate in Training and Assessment (5th Version).

 Ryan started his career in the Marine and Offshore industry where he handled the industry’s first B2B e-commerce platform in S.E.A and led its’ subsidiary’s ISO team as Management Representative, achieving the ISO qualification in its 1st attempt. Equipped with a strong foundation of marketing methodologies and concepts, Ryan moved on to the Healthcare industry where he served as a Marketing Manager and led the marketing department to improve Click-through rate by 11.34%; Sales Conversion Rate by 8% and client subscription by 25% after a series of rebranding and revision of marketing strategies. He provides consultation, training and coaching in the strategic and operational aspects of management, product management, digital marketing, social media marketing, data analytics.”

Digital Marketing TrainerWong Cheok Lup is a data driven & hands-on practitioner in digital marketing, who has acquired more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, and performance marketing strategies & tactics. He has worked with established global firms - GlobalSources.com, Accenture Interactive, SAP, educational institutions - Singapore Management University (SMU), small-medium businesses (SMBs/SMEs), and start-ups.

Located in Singapore, he has worked with diverse stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, Australia, China, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.

Digital Marketing TrainerGavin is currently the Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore offering creative, innovative & effective digital marketing campaigns that are driven by ROI.

He is a proven and certified digital marketing professional with over 8 years of experience in strategy consulting and/or marketing strategy across multiple industries. He has strong passion for and knowledge of technology, emerging media, and the Internet with specific interactive strategy experience.

His deep passion for entrepreneurship and online marketing had led to the inception of his first agency, Chris Cooper Group, in October 2008.

Digital Marketing TrainerBenjamin is an expert in rapidly growing businesses with digital marketing strategies. He has trained clients to produce multiple 5 figure profit from campaigns with digital marketing strategies. With his digital marketing firm, Benjamin has advised leaders and entrepreneurs with businesses that gross $200,000 - $800,000 on expanding and automating their businesses online.

Benjamin and his training team have done work with organizations like Hotel Jen, Defence Science and Technology Agency, National University of Singapore, Nayang Technological University, Propnex, Emicakes, and many more.

He has worked with multi award winning entrepreneurs and authors. His past work spans industries such as manufacturing, human resources, trading, insurance, property, e-commerce and many more.

He is a sought after trainer, digital marketer and entrepreneur.

He has trained thousands of entrepreneurs, leaders and students on digital marketing, entrepreneurship and rapid growth strategies. Using advanced marketing strategies, Benjamin has reached over tens of thousands of viewers for his clients. Benjamin has a Bachelor of Business Administration. He has completed the Advanced Certificate in Training and Assessment (ACTA) course under the Workforce Development Board(WDA).

Digital Marketing TrainerJolyn is a well diverse digital marketer raised in a digital media saturated world. She started as a career in the digital marketing field as a media apprentice at 19 years old. With more than 3 years of experience, she is well verse in Paid Advertising (Facebook, SEM, Analytics, Adobe Marketing). She is currently working at Adobe Systems Pte Ltd, managing accounts in Adobe's advertising platform, Adobe media optimizer.

She has help many local and international organisations use digital media to create delightful experiences across all touch-points, from design to content to advertising, creating a seamless offline-to-online experience. As a millennia herself, she constantly come up with new methods of operation in response to millennials’ distaste for advertising as well as their increased social-media use and thirst for new technology.

Digital Marketing TrainerRachel is a well-diversified digital marketing professional with 3 years experience in the digital sphere. She is experienced in Paid Social (Facebook, Instagram, Twitter, LinkedIn, Snapchat, Social Activations etc) & Paid Search (adwords search, display GDN, youtube and doubleclick).

Her regional experience stretches from Singapore to Hong Kong, Malaysia, Vietnam, Philippines, Korea, Taiwan, Thailand, India, Indonesia, Australia, UK, Germany and USA. Her clients are mainly Philips Medical, Levi's, Uniqlo, Fuji Xerox, Red Cross, Far East Hospitality, The Hour Glass, Sentosa Harbourfront Business Association, World Kitchen Asia, Parkway Cancer Centre, Asia Malls, Ginza Calla, Republic Polytechnic etc.

She strives for 100% digital and 200% human.

Customer Reviews (7)

Will RecommendReview by Sim Ah Soon
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Needs a real site example to try out (Posted on 12/4/2017)
Will RecommndReview by Gan XinYi
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Use a bigger screen (Posted on 2/7/2017)
Will recommendReview by Victor Lai
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 10/3/2016)
Might considerReview by Tan Tai Hoe
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Nil (Posted on 8/15/2016)
Might recommendReview by Ong Fei Fei
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More detailed/ proper training materials, the print out (3 slides per page), can't read the content. More structured sequence of going through each section. (Posted on 8/15/2016)
Will recommendReview by Aylwyn Lai
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Good explanation and lots of useful insights was provided by the trainer (Posted on 7/19/2016)
Will recommendReview by Keow Yeong Ming
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The trainer has shared some of her past experiences in using analytics and social media. The sharing was both interesting and enlightening. It would be good if the trainer could continue to share more of her industry experience. (Posted on 7/17/2016)

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