Course Details
Topic 1 Introduction to Paid Per Click (PPC) Marketing and Google Ads
- What is Pay Per Click (PPC) marketing?
- Where does PPC fit in the funnel?
- Is PPC right for your business?
- Understanding your target audience
- Distinguish PPC and SEO
- Introduction to Google Ads
- How Google Ads appear
- Benefits of using Google Ads
Topic 2 Objective of PPC Strategy Campaign and Keywords Research
- Define your goal
- Define your customers
- Set realistic expectations
- Craft the buyer journey
- How to do keywords research
- Pick the right keywords
- Keyword optimization
- What are negative keywords
Topic 3 Set Google Ads Campaign and Monitor Conversion
- Create an Ads campaign
- Create an Ads group
- Create and Ads
- Select Audience
- Setting Your Bids
Course Info
Job Roles
- PPC Specialist
- Digital Marketing Manager
- Google Ads Campaign Manager
- Search Engine Marketing (SEM) Specialist
- Online Advertising Specialist
- Digital Marketing Strategist
- E-commerce Marketing Manager
- Lead Generation Specialist
- Affiliate Marketer
- Brand Manager (digital focus)
- Conversion Rate Optimizer
- SEO Specialist (broadening skills)
- Digital Advertising Analyst
- E-commerce Business Owner
- Marketing Automation Specialist.
Trainers
Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.
Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.
Customer Reviews (2)
- Will Recommend Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - I think is good for beginners Review by Course Participant/Trainee
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1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment