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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

Google Ads Essential Training

Dive into the intricacies of Google Ads with our comprehensive Essential Training. This course offers a detailed look into the world of Google's advertising platform, breaking down the complexities of Quality Score, the auction system, and much more. Whether you're a novice aiming to set realistic expectations for your campaigns or a seasoned marketer aiming to polish your skills, this course caters to all.

From the initial steps of creating an Ads account, researching potent keywords using the Keyword Planner tool, to the advanced techniques of setting up Google Analytics for conversion tracking and running a successful remarketing campaign, every topic is meticulously covered. Coupled with hands-on examples, this course ensures that you emerge with a holistic understanding and the confidence to drive successful Google Ads campaigns.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

For WSQ funding, please checkout the details at WSQ - Per Pay Click (PPC) Marketing with Google Ads

Course Code: C031

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$300.00 (GST-exclusive)
$327.00 (GST-inclusive)

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Course Time

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Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1 Introduction to Paid Per Click (PPC) Marketing and Google Ads

  • What is Pay Per Click (PPC) marketing?
  • Where does PPC fit in the funnel?
  • Is PPC right for your business?
  • Understanding your target audience
  • Distinguish PPC and SEO
  • Introduction to Google Ads
  • How Google Ads appear
  • Benefits of using Google Ads

Topic 2 Objective of PPC Strategy Campaign and Keywords Research

  • Define your goal
  • Define your customers
  • Set realistic expectations
  • Craft the buyer journey
  • How to do keywords research
  • Pick the right keywords
  • Keyword optimization
  • What are negative keywords

Topic 3 Set Google Ads Campaign and Monitor Conversion

  • Create an Ads campaign
  • Create an Ads group
  • Create and Ads
  • Select Audience
  • Setting Your Bids

Course Info

Nil

Job Roles

  • PPC Specialist
  • Digital Marketing Manager
  • Google Ads Campaign Manager
  • Search Engine Marketing (SEM) Specialist
  • Online Advertising Specialist
  • Digital Marketing Strategist
  • E-commerce Marketing Manager
  • Lead Generation Specialist
  • Affiliate Marketer
  • Brand Manager (digital focus)
  • Conversion Rate Optimizer
  • SEO Specialist (broadening skills)
  • Digital Advertising Analyst
  • E-commerce Business Owner
  • Marketing Automation Specialist.

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Customer Reviews (2)

Will Recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer mr Wong check Lup teaching is extremely helpful and effective in day to day usage. (Posted on 4/28/2018)
I think is good for beginners Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
None (Posted on 6/27/2016)

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