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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

Google Analytics Essential Training

In Google Analytics Essential Training covers from basic to advanced level on how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

This course also show you how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. In addition, this course will sow to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets. 

Course Highlights

  • Setting up an account
  • Installing tracking code on a site
  • Reading the dashboard and understanding high-level metrics
  • Understanding how visitors use and navigate web site content
  • Analyzing visitor and traffic source reports
  • Tracking AdWords and other marketing campaigns
  • Planning and configuring goals
  • Utilizing segmentation for deeper analysis
  • Understanding the raw data and how it's collected
  • Selecting and comparing date ranges
  • Using flow visualization to see how visitors navigate through a site
  • Identifying slow-performing pages
  • Performing real-time analysis
  • Using annotations and other best practices
  • Configuring and analyzing internal site search
  • Determining the best report view to use
  • Navigating reports with tabs
  • Cleaning up data with inline filters
  • Sharing data and reports

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

SkillsFuture Credit

For individuals, please submit your SkillsFuture Credit

SSG TG and AP Application

For companies, please fill in the required details for grant application. SSG Training Grant Application Form

Please do not pay up front. We will advise you on the eligibility and nett fee after registration

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

For WSQ funding, please checkout the details at NICF Market Research Using Google Analytics 4 (GA4)

Course Code: TGS-2019500330

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$248.00 (GST-exclusive)
$270.32 (GST-inclusive)

Course Date

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Introduction to Google Analytics

  • What is Google Analytics?
  • Page Tagging (cookies) vs. Log File Analysis
  • Limitations of Google Analytics
  • Basic Terminology
  • Setup Google Analytics Account
  • Installing Tracking Code
  • Explore Admin Settings
  • Setup Goals in Admin Settings
  • Setup Google Search Console & Google AdWords
  • Explore Report Interface

Topic 2: Audience Reports

  • Demographics Report
  • Geographical Report
  • Behavior Report
  • Technology Report
  • Mobile Report

Topic 3 Acquisitions Reports

  • Channel Report
  • Source/Medium Report
  • Referrals Report
  • AdWords Reports
  • Search Console Reports
  • Social Reports
  • Campaigns Reports
    • All Campaign Report
    • Paid Keywords Report
    • Organic Keywords Report

Topic 4 Behavior Reports

  • Site Content Reports
  • Site Speed Reports
  • Site Search Reports
  • Events Tracking & Reports

Topic 5: Conversion Reports

  • Goals & Conversions
  • Goals Report

Topic 6: Real Time Reports & Dashboard

Course Info

SSG Training Grant

SSG TG is $15 per pax. Net fee after SSG TG is $255.32. Absentee Payroll is not eligible.

Job Roles

  • Business Owners who use Google Analytics to monitor web traffics to their websites
  • Digital Marketers who use Google Analytics to monitor web traffics

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Customer Reviews (42)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Room somewhat stuffy in the afternoon
Trainer has good practical knowledge and is willing to share openly. (Posted on 12/5/2022)
might recommed Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Maybe can do more hands-on on the google analytics web site.
Appreciate the sharing of experience (Posted on 12/5/2022)
will recommend Review by Course Participant/Trainee
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Incorporate GA4 into future courses (Posted on 7/4/2022)
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Update to GA4 for google (Posted on 4/26/2022)
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. (Posted on 1/23/2021)
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. (Posted on 1/23/2021)
will recommend Review by Course Participant/Trainee
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3. How do you find the training environment
. (Posted on 12/16/2020)
will recommend Review by Course Participant/Trainee
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3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Have a lecturer that is clear enough (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
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3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
there is nothing to change (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
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3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/15/2020)
will recommend Review by Course Participant/Trainee
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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 12/15/2020)

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