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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

PPC Marketing

PPC Marketing

Imagine you're throwing a big party, and you want to make sure the right people know about it. You could shout about it on every street corner, but what if you could just pay to send the invite directly to those who'd be most interested? That's pretty much how Pay-Per-Click (PPC) marketing works!

PPC is like a fast pass to getting noticed on search engines like Google or Bing. You come up with some catchy ads and, instead of waiting to climb up the search result ladder, you basically say, "Hey Google, here's some cash. Can you show my ad when someone searches for stuff like 'best party in town'?" And just like that, your ad appears at the top of the search results.

Now, the super cool part about PPC is in the name: you only pay when someone actually clicks on your ad (hence, Pay-Per-Click). It's like only paying for the party invitations that actually get opened! So, you know your money is going towards attracting folks who are genuinely interested in your brand.

But that's not all! You can also use PPC ads on social media platforms, like Facebook and Instagram, to reach even more people. Just like the search engines, your ads are shown to people who are most likely to be interested in your brand.

So, if you want to get the word out about your brand quickly, give PPC marketing a try. It's like a VIP ticket to the top of the search results and beyond!

Our Pay per click (PPC) marketing courses are educational programs that teach individuals and businesses the principles and best practices of PPC advertising. These courses cover topics such as keyword research, ad creation, bidding strategies, conversion tracking, and data analysis. Participants will learn how to create effective PPC campaigns, optimize their ads for maximum performance, and measure their return on investment. Our Pay per click marketing courses are a valuable investment for businesses looking to build their online presence, reach new customers, and achieve their marketing goals. They are also a great opportunity for individuals looking to develop their skills and start a career in digital marketing.

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  • WSQ - Pay Per Click (PPC) Marketing with Google Ads

    22 Review(s)
    Get ahead in the competitive world of online advertising with our comprehensive course in Pay Per Click (PPC) Marketing using Google Ads. From campaign setup and keyword research to ad copywriting and ROI optimization, this course offers an end-to-end understanding of how to create successful PPC campaigns. Our curriculum is packed with real-world examples and hands-on exercises designed to empower you with actionabl....
    $688.00 (GST-exclusive)
    $749.92 (GST-inclusive)

  • WSQ - Google Tag Manager Integration

    Unlock the power of Google Tag Manager with our hands-on course designed for marketers and webmasters alike. You'll learn the fundamentals of tag management, how to integrate Google Analytics, set up conversion tracking, and utilize the data layer for advanced tracking. Our course covers best practices and real-world examples to make the learning process engaging and actionable. By the end of this course, you’....
    $800.00 (GST-exclusive)
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  • Full Google Ads Training

    46 Review(s)
    Dive into the intricate world of Google Ads with our in-depth training program. From understanding the essence of Quality Score and the auction system to the nuances of setting up and optimizing your AdWords campaigns, our course ensures you're well-equipped. Harness the power of the Keyword Planner, create compelling ad headlines, measure ROI, and navigate advanced settings with ease. Further enhance your digital m....
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  • Google Ads Essential Training

    2 Review(s)
    Dive into the intricacies of Google Ads with our comprehensive Essential Training. This course offers a detailed look into the world of Google's advertising platform, breaking down the complexities of Quality Score, the auction system, and much more. Whether you're a novice aiming to set realistic expectations for your campaigns or a seasoned marketer aiming to polish your skills, this course caters to all. From the....
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  • Advanced Google Ads Training

    13 Review(s)
    Delve into the intricate realm of Advanced Google Ads with our tailored training program. This course is designed for those who are familiar with Google Ads but want to push the boundaries of what's possible, enhancing campaigns' efficiency and reach. It covers advanced features of the Keyword Planner, leverages Google Trends, and delves into the power of A/B testing for landing pages. Get hands-on experience with s....
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  • WSQ - Digital Marketing with Generative AI (GAI)

    Discover the transformative power of Generative AI in digital marketing with our comprehensive course. This course empowers participants to effectively review and optimize key performance indicators across various digital marketing channels. You'll learn how to leverage Generative AI tools to elevate marketing campaigns, tailor content for targeted markets, and significantly improve online customer engagement. With a....
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    $872.00 (GST-inclusive)

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