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Advanced Google Analytics Training

Advanced Google Analytics Training

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Do you want be a real expert in Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this Advanced Google Analytics training course, the trainer shows you advanced techniques for this popular and powerful analytics tool.

Course Highlights

Setting up a Google Analytics account for multiple users
Working with the WordPress CMS plugin
Using custom and advanced filters
Debugging and troubleshooting Google Analytics
Using the advanced Tag Assistant
Setting up advanced segments: custom, user, and sequenced segments
Avoiding segmentation pitfalls
Generating better reports and insights from Google Analytics
Importing custom data

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

No funding is available for this course.

For WSQ funding, please checkout the details at NICF Market Research Using Google Analytics 4 (GA4)

Course Code: C353

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$300.00 (GST-exclusive)

$327.00 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
On-Site Training (5 pax and above)

Course Date * Course Date

Course Time * Course Time

Sponsorship

Self-Sponsored
Employer-Sponsored

No. of Participants

Name(s) on Certificate *

NRIC (Last 3 Digits and Alphabet)

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1: Advanced Report Setup

Segments
Content Groupings & Content Group
Custom Dimensions & Metrics
Custom Reports
Filters

Topic 2: Ecommerce Tracking

Ecommerce Tracking
Enhanced Ecommerce

Topic 3: Analysing User Journey

User Flow Report
User Explorer Report

Topic 4: Analysing Performance of Digital Marketing Channels

Attribution Model
Multi-Channel Funnel (MCF) Reports
Content Experiments

Topic 5: Integrating with Google AdWords & Google Tag Manager

Setup Remarketing Audiences for Google AdWords
Google Tag Manager

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Participants need to have basic knowledge on Google Analytics, or attended our Google Analytics Essential Training.

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Business Owners who use Google Analytics to monitor web traffics to their websites
Digital Marketers who use Google Analytics to monitor web traffics

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Customer Reviews (2)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Course duration is too short to handle the heavy content (Posted on 3/1/2023)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

More exercises and case studies/practical examples. (Posted on 6/26/2022)

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About Us

Tertiary Courses, founded in 2014, specializes in providing modular, skill-based courses tailored to Industry 4.0. We are WSQ Approved Training Organization (ATO), and IBF Approved ATO.. We are also Authorized Microsoft Learning Partner, Autodesk Authorized Training Center (ATC), Pearson Vue Authorized Test Center and Kryterion Authorized Testing Center. We offer a comprehensive range of training, certification prep and certification exam services. Additionally, we are a registered supplier with Singapore GeBiz, further solidifying our position as a trusted educational institution in the region.

Training Grants and Subsidies

We have various grants and subsidies for different courses. Please check the respective funding available on individual course page.

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
SGTech STAR Fund: SGTECH members enjoy $500 grant per pax for SGTech STAR courses