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Advanced Google Ads Training

Advanced Google Ads Training

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Delve into the intricate realm of Advanced Google Ads with our tailored training program. This course is designed for those who are familiar with Google Ads but want to push the boundaries of what's possible, enhancing campaigns' efficiency and reach. It covers advanced features of the Keyword Planner, leverages Google Trends, and delves into the power of A/B testing for landing pages.

Get hands-on experience with setting up target CPA bidding, exploring the flexibility of Google Ads dynamic ads, and the art of adding impactful sitelinks. The course also emphasizes the importance of effective tracking, ad editing, and the art of scripting in AdWords. Through comprehensive modules and practical exercises, students will emerge with a profound understanding of advanced Google Ads techniques, ready to elevate their advertising campaigns to new heights.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

SkillsFuture Credit

For individuals, please submit your SkillsFuture Credit

SSG TG and AP Application

For companies, please fill in the required details for grant application. SSG Training Grant Application Form

Please do not pay up front. We will advise you on the eligibility and nett fee after registration

For WSQ funding, please checkout the details at WSQ - Per Pay Click (PPC) Marketing with Google Ads

Course Code: TGS-2020501146

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$298.00 (GST-exclusive)

$324.82 (GST-inclusive)

Mode of Training *

Physical Classroom Training
Synchronised Teaching using ZOOM
On-Site Training (5 pax and above)

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

NRIC (Last 3 Digits and Alphabet)

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1 Monitor Ads

Campaign reports in Google Ads
Conversion Tracking
Search term reports

Topic 2 Ads Optimization Strategy

Key optimization Tips
Cost per Click (CPC) and bid management
Google Ads Editor for PPC campaign

Topic 3 Dynamics Ads

What is Dynamics Ads
Create Dynamics Ads

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

Hardware: Windows and Mac Laptops

SSG Training Grant

SSG TG is $15 per pax. Net fee after SSG TG is $309.82. Absentee Payroll is not eligible.

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

PPC Specialist
Digital Marketing Manager
Google Ads Campaign Manager
Search Engine Marketing (SEM) Specialist
Online Advertising Specialist
Digital Marketing Strategist
E-commerce Marketing Manager
Lead Generation Specialist
Affiliate Marketer
Brand Manager (digital focus)
Conversion Rate Optimizer
SEO Specialist (broadening skills)
Digital Advertising Analyst
E-commerce Business Owner
Marketing Automation Specialist.

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.